The Idealist

Heroes

Modern Heroes: Venoor Living

The inspiration behind Vênoor Living is this idea of creating a community that was entirely sustainable, socially responsible and environmentally accountable.

Modern Danish Hero: Jonas Krüger of Brdr. Krüger

When we got the chance to interview Jonas Krüger of Brdr. Krüger, we jumped at it. Imagine inheriting a family business that has been ...

Modern Heroes: Pluck Kitchens

Today’s Modern Heroes are Pluck Kitchens who produce beautifully finished contemporary kitchens from their workshop in Brixton, south London. They work with a stunning ...

Elephants, rollercoasters and rockets: The Idealist visits Andrew Martin

Today’s Modern Hero is Martin Waller, founder of Andrew Martin International. We caught up with him at their very distinctive store in Walton Street, ...

Modern Heroes: Lozi Designs

Today’s Modern Hero is Soroush Pourhashemi, who founded Lozi Designs, designers and makers of beautiful plywood furniture, lighting and accessories, back in 2012. We ...

Modern Hero: Cornish fabric designer Helen Baker

Today’s Modern Hero is Helen Baker who has just launched a collection of fabrics and soft furnishings inspired by her upbringing in Cornwall. Her ...