As people who are passionate about good design, we take our inspiration from William Morris who said:

If you want a golden rule that will fit everybody, this is it: Have nothing in your houses that you do not know to be useful, or believe to be beautiful.

We believe that in the high pressure, technology driven times we live in, this maxim from ‘The Beauty of Life’ is truer than ever. We need space where we can relax and be ourselves, free from clutter, ugliness and stress. And good design is a part of how we make that happen.

At The Idealist, we love furniture and interior design. We love travel and new experiences. We love quality and distinctiveness. We know Britain is teeming with creativity, beautiful furniture and ideas, but sometimes they are hard to find. So our mission is to bring you the best ideas, makeovers, tips for creating a wonderful space to make your life and surroundings just that little bit better.

Our Mission

We know that life is too short to spend a third of it sleeping on an uncomfortable mattress and that once you’ve found a place you want to make a home, you want to make it the best it can be and give it love and warmth. At The Idealist we want to help you achieve this through sharing brilliant ideas, shopping finds, and through connecting you with others who want to do the same, from the simple household tips to the grand redesigns.

The Idealist a new design-driven online magazine dedicated to hunting down the best in furniture, interior design, home makeovers and accessories for the discerning and well-travelled UK reader.

Each issue we publish new articles, photo essays and features covering travel, high street shopping, new ideas in furniture and colour and inspirational interiors. We talk to high street furniture and design stores to get new ideas, inspiration and a sneaky peek of their latest ranges.

Contact Us

How can we help?

Feel free to ask a question or simply leave a comment.

Or you can also contact us in a number of ways:

By email:

General Enquiries –

Press –

Article Proposals and Ideas  –

By Telephone  – 020 8144 7459

or write to us at:

The Idealist Publications
1 Frederick’s Place

Find Us