The Idealist

A New place to Loaf in Spitalfields

Hipsters’ paradise Spitalfields has a new way to relax, unwind from those cold brew coffees and sleep off those Mason jar cocktails with the opening of an enormous new branch of Loaf on Commercial Street, E1.


As longtime fans of Loaf, it’s fab to see they’ve taken brought their laid-back loveliness to a new part of town and mixed in some industrial chic to keep things fresh.

the quintessentially British vibe of our new home feels like a natural segue

They’ve been open just a couple of weeks and the first thing to say when you walk in the door is – wow- it’s HUGE! 3,200 square feet of comfiness. We love that they’ve taken an old industrial building (back in Victorian times this used to be a Telephone Exchange – imagine the noise) and turned it into an emporium of downtime.

It’s their 3rd store in London and founder of Loaf, Charlie Marshall (who we profiled here) explains that Spitalfields is a natural fit for the Loaf brand.

“Spitalfields is a bit like the Notting Hill of the East End with its eclectic mix of heritage buildings and vibrant market. Loaf grew up in Portobello, so the quintessentially British vibe of our new home feels like a natural segue between the east and west of the capital. Our new Shack is slap bang in the middle of this buzzy neighbourhood – visitors can enjoy our comfy wares and a bit of a day out.”

While many of you might scratch your heads at the idea of a furniture store as destination shopping (especially with little ones in tow), they’re promising retro arcade games (who doesn’t love PacMan). And of course Brick Lane and Spitalfields Market are just down the road. And there’s more eating and drinking to be had than anywhere else we can think of. Everything from Galvin la Chapelle to Nando’s!

There will be a lot to make you smile about this 3,200 sq ft loafing emporium which will have the same cosy, relaxed feel as the two other Shacks. Adding to Loaf’s family of characterful shopping destinations, the Shack will be housed in the area’s Exchange Building which was originally designed for telephone operators in the early 1900s.

Getting There

Loaf Spitalfields Shack is a short walk from Liverpool Street station and Shoreditch High Street overground. From Old Spitalfields Market, go out the north east corner towards Brick Lane and turn left up Commercial Street.


All photos are courtesy of Loaf.

  • John is a photographer and journalist from Manchester with a passion for street photography and modern art. When not taking photos, you can find him on a bike anywhere from Sardinia to Amsterdam listening to Zero 7.

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