When we featured new tripster hotel brand Jo & Joe, we were expecting the first hotels to be in sensible cities popular with travelling urbanites such as Paris or Barcelona. So we’re really excited to hear that they’ve taken the cool vibe up a notch further by teaming up with Quiksilver and Roxy by opening a surf hotel just up the coast from Biarritz on France’s Côte d’Argent.
Surf’s Up
We’re promised the vibe will be open bars, hammocks, surf boarding, water sports and local beer and food. Home to multiple surf schools, yachting and miles of Atlantic coastline, Hossegor is host to thousands of surfers every year and Jo & Joe has been designed to reflect the surfer vibe and accommodate groups and singles in shared sleeping spaces and individual rooms. This isn’t the place for quiet retreats and reflection, but they promise yoga and running, cooking and workshops alongside the focus on surfing.
Open Bars
The interiors from PENSON have been taken further with the Quiksilver and Roxy brands — think open bars, hammocks and a huge garden — and they’ve really thought about how to integrate surfing (the vibe and the practicalities: there’s storage for boards and lockers for stuff) and they tell us that surfing masterclasses from big name athletes will be on offer.
This isn’t what we imagined: we thought the surfers would be couch surfers and web surfers, so the focus on activity breaks and beers, beach and waves is a great twist. The interior finish is a great mix of bare wood, metal and bursts of technicolor and the design is bursting with funky artwork and eye-catching details. This is the PENSON trademark style to the max. We love it!
Getting there
The closest airport to Hossegor is Biarritz which is served by Ryanair from Stansted and Easyjet from Gatwick. Prices to stay start from 19 euros per night in the shared areas and 59 euros in private rooms and can be booked at joandjoe.com
© 2018 THE IDEALIST
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